One to one with Ella. We build the AI system that runs your business on your context and in your voice. Set up right the first time, and yours to keep for good.
By application · a handful of spots. Ella reads every application herself.
Most founders are the single point of failure in their content, their inbox, their research. The work only moves when you sit down and do it. This fixes that. Not with another tool you half-set-up, but with a system built on your context that runs the work the way you would.
Context beats prompts. The founders getting their week back are not smarter with AI. They built a system loaded with who they are, what they do, and how they work. Then simple asks produce brilliant answers that sound like them. That setup is the hard part. It is also the part you keep skipping, because you are busy running the business it is meant to help. So we build it together, and you keep it.
This is high-touch, custom work. I take on only a handful of founders at a time, so I am honest about fit up front. It saves us both a call.
No mystery, no vague transformation. Here is the exact build, week by week. Every phase ships something real that is running before we move on. You are in every session. You approve every piece. You walk away owning all of it.
Six weeks, one to one, to build and ship the core system that takes your highest-cost content work off your plate for good.
We load your AI with who you are, your voice, your offers, your customer, and how you work. This is the foundation every agent reads from. Get this right and everything downstream sounds like you.
An agent that watches your niche, finds what is landing, and hands you angles worth writing about. You stop staring at a blank page wondering what to say.
Agents that draft hooks, captions and posts in your actual voice, because they run on the context layer we built in week one. Not a robot, not a template. You.
Turn one idea into a week of content across formats. Write the long piece once, and let the system cut it into posts, threads and captions without losing your voice.
We wire the agents together so one brief moves through research, draft and polish without you babysitting each step. This is where a pile of prompts becomes a machine.
You run the whole system yourself while I watch. We stress-test it, document it, and make sure you can operate and adjust it without me. That is the point.
The twelve-week arc starts with the full content engine, then keeps going. We wire your inbox, your admin and your research into one operating system you own. This is the closest thing to hiring a COO, except it runs on your context and you keep it.
The entire six-week build above, start to finish. Context layer, research, writing, repurposing, orchestration and handover.
Agents that triage your inbox, draft replies in your voice, and handle the recurring admin that quietly eats your week. You approve, they do the lifting.
Deeper research agents for the real calls you make, not just content. Market questions, competitor reads, customer patterns. You brief it, it comes back with the work done.
We connect content, ops and research into one system, including scheduled tasks that run on their own. Your business starts moving while you sleep.
You own and run all of it. We document every part, stress-test the whole thing, and train you to adjust it as your business changes. You walk away independent.
Time Rich is always custom-designed for your business. No fixed package, no cart — every build is scoped to you, one to one with Ella, and we agree it on the call once we both know it is a fit.
We provide a custom solution for the hardware, so you can run the LLM locally — stop paying for tokens, and keep your data private.
Ella takes on a handful of people it's truly right for — alignment matters most
This is built with you, not handed to you, so I can only take on a handful of founders at a time. That is not a marketing line. It is the honest limit of what I can build alongside and still do the work properly.
There is no cart and no instant checkout. You apply, I read it myself, and if it is a fit I come back to you personally with a time to talk. If it is not the right moment, I will tell you plainly and point you to the best place to start instead. Either way, a real person reads what you wrote.
Apply for a spot →I have built and scaled four companies, with one exit behind me. I am an early investor in Anthropic, I work as an AI system architect, and I ran Founders AI Labs before the hype caught up. I host AI events for a living, more than 250 of them across seven cities, and I started Time Rich because the AI conversation was happening in rooms most women were never invited into.
I am not a guru and I do not do bro-science. No 12-week curriculum you graduate from and forget. Just the systems, built with you, in the time it takes to actually use them. When we are done, you own the build and you know how it runs.
Ajay Yadav, Forbes 30 Under 30, three-time founder, backed by Khosla and Craft, spent eighteen months building a content machine that runs on agents instead of a team. That machine took him from 10,000 to 400,000 followers in four months while he ran his companies.
His build is the proof this way of working scales. In your coaching, the full AI Content Machine program is included, which is the taught version of that same system. The one-to-one work is where we adapt it to your business and wire in the rest of your operations.
He is the proof it scales. I am the AI system architect who builds it with you.
A founder's own words go here, once the first coaching clients finish and give real, on-the-record results. No invented quotes, no borrowed numbers. Real proof only.
Time Rich is a real room of founders, investors and operators building leaner businesses with AI. Coaching is one to one, and it sits inside that room, so the people around you are building the same way.
The AI Content Machine is the group program, self-paced, from $197. This is one to one. It is custom to your whole business, not just content, and I am building it with you directly. Your coaching includes the full Content Machine program, so you get that too.
No. If you can describe how you work, we can build it. You approve the decisions, I handle the setup, and by the end you know how to run it. Staying independent is the whole point.
Yes. Every phase ends with a working piece of your system, not notes. By the end you have a system that is running, plus a plain-language runbook so you can operate and adjust it yourself. You own all of it.
It depends on how much of your business we wire up. Getting your content researched, written and produced in your voice is a shorter build, around six weeks. Wiring your inbox, admin and research into one system that runs the business goes deeper, closer to twelve. Every build is custom, so we scope the right length together on the call.
The build sessions, plus the odd approval between them. The point is to give you time back, not take more of it. Most of the heavy lifting happens in our sessions and in the system we are building, not on your calendar.
You will own the system and know how it runs, so you can adjust it. That is why the whole thing ends in handover and a runbook. You are never dependent on me or on one tool staying exactly as it is today.
Yes. It runs on your context, not a generic model. That is the difference between built on you and sounds like a robot. We spend the first week on exactly this, because everything else depends on it.
Because I only take on a handful of founders at a time and I want the fit to be right for both of us. The application tells me your business and where your time is going. If it is not a match, I will say so and point you somewhere better.
No cart, no instant checkout. We only start once we have both agreed on the call that it is the right build for you. If it is not, you have lost a five-minute application, nothing more.
The system, the context layer, the agents, the runbook. It is yours to run and adjust after we finish. You are not renting access to something I hold the keys to.
If coaching is not the right fit yet, I will say so and point you to the AI Content Machine instead. I would rather send you to the right starting line than sell you something that is not the right fit.
You can keep reading about AI, or you can spend a few weeks building the system that gives your week back and keep it for good. A handful of spots. Every application read by me.
Five-minute application. If it is a fit, I come back to you personally.
